#4

Bad

The article describes how designers should think. They are the ones to pull the strings when designing, instead of listening the the company make the rules. The author describes designers as outsiders, who act indepently but also listen to the voices of the people. It also describes what the main points of being a designer is, to be able to change a product without changing the product itself. Through this process designers become too involved wit the company and become insiders. The article also goes into the processes of design firms. One part are the designers who design everything while the other hustle's companies into buying the posters, ads, etc. As time goes by we find that designers are not as needed as the design themselves. The last part of the article was the most interesting for me. The author writes that being different is the best thing a designer can do, following all the rules that were taught does not create good works. Instead being "bad" and breaking away from the norms is what design is all about.

• Designers should be different and not become too attached to the company they work at. 
• Once sucked into a company the designer becomes any other worker there, they become insiders.
• Being different is how we can separate the good from the bad.
• Be "bad".

William-Morris

The design poster was very interesting in the fact that the typography was all the same but the color of the text were all different. This create an effect of the words being stronger. Especially the last one with the black background it really emphasized the idea he was getting at. As the color change in the words the message becomes stronger and more full of emotions. Although each poster is the same, it feels different as you look through them. The method of creating emphasis not only comes from the size of each word but also the placement and form. William-Morris was able to create it just by changing color in each piece. 

• Change of color helps emphasize the words.
• The typography he used really works with the sentence. 

Professionalism, Amateurism and the Boundaries of Design by Gerry Beegan and Paul Atkinson

Beegan and Atkinson get at the point of how the relationship of amateurs and professionals always change through modernism. The difference between the two is the reputation they get, being a professional has many perks in which amateurs strive for. Profession was different back in the sixteenth century compared to now. It was a title used only for upper class work like law, medicine and divinity, but now profession can be referred to many different kinds of jobs. Amateurism can be seen in a positive way since it is the splitting image of an average person. There jobs relate back to regular people and the designs they make go with DIY. Vernacular modernism is a pure and more authentic than other pieces due to the fact that they are made by hand compared to machine. Vernacular design was more for amateurs due to the fact that they are able to experiment and have fun with designing. The worries of being a professional is not present.

• Many differences between being professional and an amateur. 
• Different movements through the decades help form a new road for designers. 
• more advance technology.